Europe year-end results The Europe hotel industry ended the year on the strong note, according to STR Global. 2010 occupancy was up 5.2% from the previous year, while average daily rate and revenue per available room generally gained when reported in United States dollars, euros and British pounds.
Highlights from key market performers for year-end 2010 include (year-over-year comparisons, all currency in euros):
• Tel Aviv, Israel, increased 17.9% in occupancy to 75.6%, reporting the largest increase in that metric. Istanbul followed with a 14.2% increase to 72.7%.
• Malmo, Sweden, fell 5.7% in occupancy to 63.5%, reporting the largest decrease in that metric.
• Stockholm (+19.1%to EUR118.46, or US$162.15), and Munich, Germany (+18.5% to EUR113.18, or US$154.91), experienced the largest ADR increases for the year.
• Two markets reported RevPAR increases of more than 30%: Tel Aviv (+32.3% to EUR132.10, or US$180.80), and Munich (+31.1% to EUR81.56, or US$111.64).
• Copenhagen reported the largest ADR (-14.8% to EUR96.33, or US$131.85) and RevPAR (-12.4% to EUR62.48, or US$85.52) decreases for the year.